As far back as 2016, Google added health info into the knowledge graph of the search result. The health info is backed by Harvard Medical School and Mayo Clinic experts. In the same 2016, while celebrating a decade of its existence, the search engine giant started translating foreign words into English automatically.
Aside from these two, we’ve seen Google displaying Song Lyrics, sports scores, word definitions, and many more. There’s one thing all these features have in common; you do not have to visit the source website before accessing this information.
Not too long ago we had the BERT update which prioritized content even more. But what are the upcoming changes for 2020?
You Will Be Able to Track Packages Using The Search Box
As 2020 approached, Google is now working earnestly to bring another new addition to Google search results. Users will be able to track their packages from any carrier. The idea is to allow shipping companies to integrate their APIs to provide information to users.
This will allow delivery companies regardless of their size, to be given an equal amount of exposure by Google search results. By inputting the tracking number into the search box, it displays the shipment details. You will be able to access the current location of the package, as well as the estimated time of delivery.
There is already an early access program being run by Google, and it is expected that by 2020, all delivery companies would have been fully integrated. To be featured by Google, delivery and shipping companies would utilize the RESTful JSON or XML API.
What Users, The Delivery Companies and Google Stand To Gain
The new feature benefits both the consumers and the courier company. It’s a win-win scenario for all stakeholders involved. As a customer, there will be quick access to shipping information in real-time. This will be without the need for other apps.
The courier companies would also be able to serve their consumers better. They will be able to focus on a more critical aspect of their business while leaving the package tracking in the hands of Google.
Google is not also left out of the scenario. With these new features and others rolled out earlier, the search giant is moving close to being the only website users will need.
These changes are going to add more weight on the content of your website so make sure to follow a good content marketing strategy in order to make the most out of all these upcoming Google updates.
There is no word yet from Google as to when this feature will go mainstream. For now, the feature is still being tested in partnership with courier companies through the early access program.