For any successful SEO strategy, it must revolve around a strong technical background. Which is why technical SEO is fast gaining traction. If you are waiting for the right time to join the race, the time is now.
At CoolSearchInfo, we are no strangers to technical SEO. We view it as a rabbit hole that requires both proactive and reactive mechanisms. The reality remains that, technical SEO remains a potent modus operandi to reverse traffic drops and improve SERPs.
This is why we are inspired to get you started with technical SEO in 2020 by considering trends that should guide your SEO efforts.
1. The Evolving Nature of Schema Data
Not that Schema and structured data are novel in SEO discourse; what is new is it’s evolving nature. According to Jackie Chu, the essence of Schema and structured data is to create a fresher and diversity of results in SERPs. This could be why Schema and structured data took center stage at Google’s Webmaster Summit.
With structured data backed by a strengthened HTML footprint, you can prove your expertise in your niche and industry. Today, with the nature of traffic coming in through Schema and structured data, more attention is to be paid by content teams.
Don’t leave things to chance; focus on schema markups in the development of contents.
2. Crawling Web With Indexing APIs
With the speed at which the web is growing, it’s becoming uneconomical for search engines to crawl every available page. Which is why the onus falls on webmasters to master technical SEO. There is a need for SEOs to crawl pages using APIs and submit new content.
It is expected that Google will release public indexing APIs, Bing already released its indexing APIs. With the predicted indexing API expected, there will be a lot of resource maximization.
The stress is quite heavy on Google indexing, which is why there are a lot of partially indexed websites. The partial indexing of sites is one of the challenges of technical SEO in 2019, and with the new approach, the challenges can be avoided.
4. Machine Learning At The Forefront
Machine learning might have complicated things for technical SEO, as no one seems to have a clear view of how results are arrived at. We all hope that the BERT update might spice up things, but Google has thrown in another spice with the January Core Updates.
Look at this scenario;
The question is, why are the results bent towards dry skin when the search was just on Best Body Lotion.
In 2020, technical SEO will revolve around Natural Language Understanding. The implication is simple; many will have to wrap their heads around Natural Language Processing to appear in SERPs.
More than ever before, technical SEO experts are beginning to embrace Python, and that’s not going to stop even in 2020. Which means that developers will embrace SEO, and this will create collaboration in the two industry.
In reality, experts in the two industries will work together than before. The result will be technical SEO experts gaining experience in coding and speaking the same language with developers.