There’s a difference between knowing how to craft a blog post and a blog post or SEO article that ranks on the search engine.
Come to think of it…
Of what use a blog post and article that no one is reading? More like performing to an empty orchestra.
The idea is not only being able to write mind-blowing blogs, articles, or other forms of content but being able to reach millions that are meant to be your audience.
To make this as practical as possible, this will be a step by step process on writing SEO article. Each step is detailing what, how, and why it should be done.
What Are The Tools Needed To Write SEO Article and Blog Posts?
The tools are divided into three;
The Content Research, Writing, and Editing
Quite obvious, right? Get yourself a keyword research tool, question tool, and a grammar checker. I’ll use Keywords Everywhere, Answer The Public and Grammarly, in that order.
Imaging and Image Editing
Without the right images, you may be unable to convey your ideas the right way. Blog writing is always incomplete without the right images. While I’ll use my PC Screen Capture, Paint, and Free Stock Photos website. If you are on Mac OS, you should consider Pixelmator and Snagit. The combo does a lot of magic together.
Deep SEO and Keyphrase Research
You are rarely going to get anywhere if you skip these tools. There are tons of SEO analysis tools out there; you’ll need to befriend one to write a SEO article or blog post that ranks. Look for any tools that can help in competitor content analysis, backlinking, and keyphrase research. Check out these blog posts about SEO Analysis Tools being used by experts.
Since you have all the tools now, next is to jump into the process.
Step 1: Content Planning
You need to get it right from here, else every of the steps to follow will suffer. In this step, you will be putting thought and research into the following;
What are the dominating keywords and keyphrases relating to the intended topic and idea? This must be a result of your keyword research. You cannot just put together what you think should be the keywords. Your choice of keywords must be a product of the search volume and difficulty.
What is The Working Title, Description, and Probably URL?
A simple step that entails exploring the title of the blog post and how you can describe the content. The description could later serve as the meta description. This process should also give a thought to the URL that the content will end up with.
Aside from the keywords, there will also be phrases that people could be inputting into the search box. You need to list them out and consider how they can be brought into the content.
No content can stand alone. Even if it is your first content, you should think of how it could serve as an internal link to other content in the future. Now, for this present content, look into your published contents or guest posts, and see which of them could be useful.
Email Subject, Teaser, and Call To Action
If you are to send the blog post as a newsletter or invite your subscribers to read your latest blog post, what will be the subject line. This section should also give a through to what will be the teaser based on your blog template. Finally, the intent of the blog post should also dictate what will serve as the Call to Action.
Just like we’ve considered email marketing, there should also be a place for social media marketing. This is where you will be considering your social media outlets and where your audience for that particular content are.
What are the likely headlines that this blog post, SEO article, or content can have? Look at what your competitors have used for that same or similar content. If you use a tool like Clearscope, you will see what the competitor has as their headline. Of course, yours must be better to rank on the search engine.
Step 2: Finding Subtopics and Questions
You are not allowed to start writing until you are sure you know what your subtopics should be and the questions your content should be answering. At this step, you are creating the format of your blog post, and this will bring about a good flow of your content.
What is good about this step is that you will be working around the semantically related topics, which is indeed needed to rank. You can only write a high ranking but also an awesomely good blog post.
To know the right subtopics and related questions, you will need your research tools. In this instance, we will be recommending both Answer The Public and Keyword Tool. That is if you are not interested in using Google Keyword Planner.
The more question and phrases you can find using these tools, the better. Look at how you can incorporate them into your blog post.
N.B: Never skip this step for anything in the world.
Step 3: Keyphrase Research
This might look different as to how you have been doing your blog writing or SEO article, but may be; it’s time to try a new approach to writing blog posts.
It’s either you have been researching keyphrases first and choosing your topic based on that, or you choose a topic, then look for the right keywords. The first option is the reason why Google might not be taking your blog post serious. Rather than write for the people, you are writing for the search engine.
Now to the process.
Let’s assume you are using Moz Keyword Explorer. Enter your topic and see the keywords suggestion. You will see the volume on each keyword and the difficulty, and also spotting the opportunities.
Don’t settle for any particular keywords until you’ve checked it out on Google. See how the keyword is faring, pay attention to the People Also Ask also. In whatever you do, don’t be tempted, settle for the less competitive keywords.
After settling for your primary keyword, it’s time to put your SEMRush to work by checking the competition on it. In the process, you are likely to find more subtopics, related words, and questions your blog posts should answer.
Step 4: Reading, Writing, and Imaging
You are done with the planning and technical research stage. It’s time to put pen to paper. You will not just be writing, but must have read a whole lot if it’s a subject you are not familiar with.
When writing, pay attention to the visuals. Promoting content without visuals is always a struggle. Images are vital to SEO, and you must take advantage of that. We are referring to faces, infographics, and even analytics.
Just like images, videos can also be thrown into the mix. If your text does not rank, the video might. With the new BERT update, a segment of your video can be an answer to a search query, and that’s how your content will rank.
Writing also involves looking for a means to quote authorities and experts on the subject. Gather their quotes and look for a way to bring it in to boost the flow.
Step 5: Grammar and Plagiarism Check
Never joke with this step, it may appear the simplest of the steps, but the importance cannot be overlooked.
We suggest Grammarly, the premium version, to look not just your grammar but also the flow. If you are not conversant with Copyscape, the Grammarly Plagiarism checker is quite potent and efficient.
No one will read your content if it’s ambiguous, and they can spot spelling errors from the first glance. That’s a high bounce rate that will hurt the chances of your blog post ranking.
And plagiarism? That’s the killer of it all. Don’t be caught, or rather, don’t do it.
Step 6: Semantics and SEO Checks
This step covers being able to cover the topic and all the related subtopics adequately. This requires you to be sure that you have used all the associated words and phrases from the research step. Not just in the body, but in the headings.
Up next is to be able to do all the expected linking and length checking. Be sure you have thoroughly linked all the authorities you quoted.
Next is to take it to the page where it will be published and see if the SEO tools on the page agree with it. For instance, if you rely on Yoast, get all the greens, and follow all the instructions it gives you.
Depending on the length of your content, you must have spent a reasonable amount of time getting this done. For example, this is a 1500 words blog post on SEO article, and it took around 7 hours from the planning, research, and writing.
Whatever is worth doing is worth doing well.