It’s not just about importing keywords into meta tags; On-Page SEO is beyond having your keywords in the title, keywords in H1, and all that.
If you are optimizing your pages based on this type of advice, you are dealing in the past.
Google is smarter than it used to be with all the existing ranking algorithms; Panda, Rankbrain, Hummingbird, and, more recently, BERT.
On-Page SEO is about being able to tell Google that YOU HAVE ALL IT TAKES AND HAVE DONE EVERYTHING to be on the first page of search results.
What can you now do to prove you are deserving?
1. Content Structure Should Be About User Experience and Intent
The idea of anyone searching is to skim through your content to check their answers quickly.
Usually, users are in the middle of an act when making search queries. There’s no luxury of time to read through the entire page.
Your layout and formatting must allow for quick navigation. For examples;
Have a clear heading and subheadings
Your text should be in paragraphs
Use a lot of bullets and text boxes
Make use of visuals to bolster your points.
The essence is to provide answers to queries as fast as possible.
2. Your Content Reading Level Must Support All Categories of Users
Google is interested in making things as simple as possible for users.
Before now, Google uses to grade content as either Basic, Intermediate, or Advanced. There’s no option to check that on Google anymore, but there are still tools to check this.
You can either use the Yoast SEO Plugin or Grammarly to check the reading level.
Why is this considered necessary; if the users cannot understand your content, they will bounce.
3. Target Keywords in Title, Sub Headings, Meta Description and H1 Tags
Don’t sweat it, and you will probably go back to the introduction now to confirm what was said about it.
Here’s what you should get right;
Keywords placement is not wrong; what is wrong is building your On-Page SEO entirely on it.
Just like this blog post, you’ll find our target keyword; On-Page SEO in the Title, Meta Description, and H1 Tags.
But that’s not all we will be doing; we are making this post easy for you to read and also skim through for answers.
Now, let’s also state this; your target keywords for On-Page SEO should not only be the exact words; it can be synonyms or even stop words.
Google has grown so smart to understand contextual meanings and semantics.
4. Use Descriptive But Short URLs
There’s a difference between;
While the first URL is hideous with whatever is on the page, the second URL is clear enough; it’s a page for WordPress SEO Plugins.
It’s a two-way benefit for you. Firstly, the users are in the know as to what they are likely to find on your website. Secondly, you have the target keyword in the URL. In this instance, the target keyword is “WordPress SEO Plugin.”
Of course, it’s a small factor, but the impact on your On-Page SEO could be huge. The beauty of it is that this is not hard to achieve.
For your URLs, keep it short, sweet, and straightforward.
5. Provide Alt Description For Your Images
What happens if your images fail to load or if your visitor is using a screen reader?
This is why you should make sure that you are using alt tags to label all of your images. Make sure the images are accurately described.
We are not talking just about the alt text but also the image name.
According to Interactive Accessibility, not less than 3.3% of Americans suffer one form of vision impairments. Which means they either use a screen reader, screen magnifier, or suffer color blindness.
That’s just for your On-Page SEO. What if the search is used using Google Image Search? Only images with Alt Text ranks.
On-Page SEO should be about providing searchers with what they exactly want through your content.
That’s the only way to make Google happy, and when the G is satisfied with your page, every one of your efforts at optimization will yield results.
Just know that keyword placement is just an aspect of On-Page SEO; don’t make it all about it.
If you have any question about On-Page SEO, don’t hesitate to reach out to us as CoolSearchInfo, our experts are always ready to help.