All website owners and publishers dread a drop in their Google ranking.
There’s nothing as disheartening as investing time and resources into SEO. Then you wake up one morning to see you are down on the SERPs. You are not just down by a few spots, but in ten or twenty places down the ranking.
This means you can be hit by revenue loss, as people will have a tougher time locating your website. If they cannot find you, no one will read your content, bookmark your page or buy any of your products.
Whether you’re a DIY digital marketer or you work for local SEO agency, you’re going to want to increase your search rankings over time and not see them decrease or lose them, ever.
There are about half a dozen types of Google ranking drops;
- Manual or Algorithmic Penalty drop
- Competitor outranking
- Demotion due to on-page issues
- Link related drop
- New Algorithm update drop
- Google Flux drop.
To be able to diagnose Google Ranking drop, you’ll need Google Search Console, Google Analytics, Wordstream, and SEMrush.
Let’s look into how each of these Google ranking drops can be diagnosed;
1. Manual or Algorithmic Penalty Drop
This is usually a significant and swift change in SERPs; it could be between 10 to 20 positions. While a Google employee applies manual penalty, an algorithmic penalty is caused by Google updates. To know which one, go to your Google Search Console, they will clearly outline manual actions that have been taken against your website.
Check the manual actions section of the GSC, that’s the official channel for penalties. It would be best if you took action immediately, whether it requires on-page or off-page actions.
2. Competitor Outranking Drop
This is always an easy one to diagnose; the competitors will be placed in the position you were earlier. This type of Google ranking drop is often slight and might not be visible. When this happens, you should head to the site of your competitors and their social media outlets. Check and analyze what they are doing right, and you are either going the opposite direction or not doing at all.
In this scenario, you need to understand their strategies and act to beat their technique. During this point, you should aim for creativity to differentiate yourself from your competitors.
3. Demotion Due to On-Page Issues
The symptoms are either a huge drop and the inability of your site to move higher in the ranking. Despite your effort at creating content and building links, you still discover you are far behind other similar sites. Of course, the Google Search Console should be your first point of call. Usually, you’ll find a good number of broken external and internal links.
This is why you should regularly check your Google Search Console; you may have to enable notifications to get ahead of such problems before it affects your Google ranking.
4. Link Related Ranking Drop
This can either be a slight or massive drop in ranking. Look into the backlinks you have lost in the last 90 days; you’ll understand the reasons for the decline in ranking. It could even be work if the links were removed individually by the webmasters. You will need to pay more attention to your backlinks now, and in the future, it plays a vital role in determining your SERPs.
5. New Algorithm Update Drop
You can either be scratched a bit or be in a big mess. It’s not easy to spot when your ranking is dropping rapidly. Which is why you should always watch out for droppings when a new update is pushed out. You cannot afford to be a lone wolf in the SEO world, follow SEO news sites to have a clue of what is happening. This will save you from unnecessary panic when you experience a drop.
When it comes to solving this Google ranking drop, you need to be as organic as possible. Google expects you to meet the needs of users as a brand. This is why you should pay attention to your product, audience, and technicalities of your site.
6. Google Flux
This is one issue you have no control over, your actions and inactions do not affect a Google flux. There’s nothing to look out for here; it’s entirely a volatile and unpredictable scenario. When you are experiencing a Google ranking drop caused by Google flux, there will not be any issues, updates, bad linking, or even competitors’ issue.
This means there’s nothing you can do to fix a Google flux. Just chill and expect to be back up in a matter of days.