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How To Drive Traffic Using FAQ Schema in 2020

FAQ Schema is the kid on the block in the SEO world. If your intention is to succeed with SEO in 2020, you have to understand how Schema Markups works.

There is a new tools in the SEO toolbox, and it’s FAQ Schema. If you think you’ve done everything in readiness to dominate SERPs in 2020 and beyond without considering FAQ Schema, you need to reconsider your plans. 

This is the idea…

Using FAQ Schema or what you may come across as Schema Markup, webpages can be delivered to search engines in a way they can understand it better. What Google had in mind is to open up more avenues for users to access the information needed. 

There’s quite a lot this new feature can help you achieve as a website other than improvement in SERPs. With FAQ Schema, you’ll be expanding the visual real estate available to your website. In turn, this will increase the click-through rate, which is a good step towards displacing your rivals on the SERPs. 

Initially, webmasters were hesitant about Schema Mark-Ups as they thought it decreases traffic to sites. However, this has been proven to be wrong, and the total opposite of the scenario. Rather than decrease traffic, FAQ Schema has the potential of increasing traffic to websites.  

Is People Also Ask and FAQ Schema the same? 

You should be aware that FAQ Schema and People Also Ask are not the same. However, there is a link between People Also Ask and FAQ Schema. 

What’s the Link Between People Also Ask and FAQ Schema?

People Also Ask is the best place to get questions that you can provide answers to using FAQ Schema. Does that make sense? Let’s get an example; 

FAQ Schema and People Also Ask

In the image above, the FAQ was displayed first on the organic result, while People Also Ask followed. You’ll notice that the questions in People Also Ask were not answered by the first result. This is a perfect opportunity to create content that answers these questions. 

What Are The Schema Mark-Up Types Available? 

So also, it is essential to state that there are other Schema types aside FAQ Schema; How-To Schema and Q & A Schema. There are three schema types. Here’s how they look like; 

How-To Schema
How-To Schema
FAQ Schema Example
FAQ Schema Example
Q & A Schema Example
Q & A Schema Example

Steps To Taking Advantage of FAQ Schema

·       Input Links in Your FAQs

Responses in FAQ Schema is not just texts; Google allows you to input links and even texts in your FAQs. To take full advantage of the exposure and divert the traffic from the SERPs to your website. 

In essence, you can take advantage of this to drive traffic to other pages with less exposure on your website. Ensure that the links must be related to the response in the Schema Markup. 

·       Focus Your Attention on What Schema MarkUps Are Intended For

To best maximize Schema markups, it’s best to channel it towards what it is intended for. For example, person, place, product, business, creative work, and events. You’ll find a full list of what Schema Markups are used for here

Any other thing outside of what is listed here does not stand a chance of being featured as a FAQ Schema. Rather than go on a goose chase, focus your attention and effort on what is accepted.

·       Choose One of The Three To Build On

Since there are three schema types available, it’s better to focus attention on just one for a start. Rather than create content for all the three types, invest all resources into one that suits your content the best. 

You are likely to succeed faster with one of the three schema markups rather than all the three at a go. 

Final Thoughts

You have to key into Google’s vision of providing users with the most accurate and relevant results to search queries. It’s more like giving the user a sneak view of what they should expect to see on a page before visiting. 

We wish you the best with SEO in 2020.