SEO is hard, no need to sugarcoat it, and it’s getting even more confusing with every update rolled out.
In the past, it used to be about the quality of keywords. Now, the algorithm considers a lot of factors. In the future, things might even get dicey.
When it comes to these factors, they are always growing, and different SEO experts are still coming up with their pro guide to SEO.
We’ve considered all of these experts opinions and also our experiences to come up with only seven factors which we think are most critical to the success of SEO;
1. Keywords Targeted
If everything changes about SEO, it will not be the place and purpose of keywords.
During the early days, when organic keywords were accessible in Google Analytics, Adobe Omniture, and other analytics tools, nobody knew the importance of the gold in their hands.
The SEO game changed in 2010 when Google decided to keep keyword analytics away from public glare.
Keywords are like personas, while personas are like bullseyes. It’s not what you should be aiming for, but it’s critical to success.
2. Fresh and Unique Content
This will always go hand in hand. It’s not enough to have fresh content that is not unique; neither should you have unique but stale content.
As far back as 1996, Bill Gates has been hammering that Content Is King. The shocker is that content is still the king.
Always have SEO in mind when writing content.
No one wants to read stale content; you won’t even have new visitors coming back if you don’t have something fresh to offer.
Crawlers are always in search of one thing, new content that should be indexed.
If yours isn’t fresh, the crawlers will look away.
3. Accessibility to Search Engine and Crawlable
You have no business ranking for keywords if your website isn’t accessible to search engines. It’s just like fishing in the Sahara desert.
To be successful at SEO, you must do all it takes to open your website to search engine access.
It’s not as hard as you think. Start by using the right amount of headings and subheadings in your content, ensure there is a mix of keywords. On a technical level, you should also employ schema markup in your content. That’s the only way Google, Yandex, Yahoo, and Microsoft can understand your website.
If you do more of audio and video content, provide a transcript of these media. Search engines cannot listen or watch videos to know what it’s about.
4. The Quality of Backlinks
Without this, your website is going nowhere.
Google will only take your site seriously based on the quality of your backlinks. To Google, websites linked by other websites in high numbers have a lot to offer the end-users.
Let’s paint this analogy, you talk to 7 Engineers, and you were referred to another engineer by all the 7 Engineers. Then, you talk to 37 other random people who point you to a local firm, whose word will you believe?
That of the 7 Engineers.
Backlinks are the determinant of the authority and strength of a website.
To succeed in SEO, you need to focus on your link building efforts.
5. Multi-Platform and Multi-Device Access
What’s the size of the device you are reading this on?
If it’s not well-formatted on this device, you would have been pissed and click on the back button.
Google isn’t just looking for content that adds value to the end-users but also concerned with the user-friendliness of your website.
If you don’t have anything, have a mobile-friendly website. Take Google Mobile-First Index seriously by ensuring your mobile site does not hide valuable content.
6. The Loading Speed Of Your Pages
Whether on Desktop or Mobile, Speed is a ranking factor. Initially, Google only targeted the super slow websites, but now you have to compete with super-fast websites.
Yes, fixing website speed is a challenge, but you have to do it. Look into your waterfalls, download time, and time to the first byte.
Regularly carry out performance that focuses on speed.
7. The satisfaction of User Intent
The question here is that, does the content provide the answer to the need of the users.
SEO is beyond being able to target the right keywords or have high-quality backlinks. Google is interested in the satisfaction of the users.
To Google, delivering results is not enough, but being able to provide the best answers available.
If the user zooms back and modifies their search query, that means your content isn’t satisfactory and can spell doom for your chances of ranking.