Have you seen any result page without rich snippets recently? There’s rarely a Search Engine Result Page (SERP) without a rich snippet.
However, there’s only one way of being featured in the rich snippets, and it’s through FAQ Schema.
FAQ Schema has further gained relevance as an essential part of SERPs. To be noticed by Google’s algorithm, FAQ Schema in the form of rich snippets is a crucial requirement.
Think of FAQ schema in the context of semantic vocabulary that the search engine needs to provide users with more information on their search queries. Even newbies in the SEO game understands the importance of rich snippets.
Taking your SERPs to a new level is achievable, by taking FAQ schema seriously.
What’s so special about FAQ Schema?
There’s a lot. The love Google has for the content structuring and format leads the pack. More importantly, FAQ schema builds an illusionary trust in users as all questions are answered — the ones known and unknown by the user before the search results were displayed.
If you check Google’s Mission Statement, it fully aligns with the use of rich snippets. The keyword here is “ORGANIZE,” and that’s precisely what FAQ Schema is all about.
Enough of eulogizing FAQ schema, how can you be there?
It’s quite easy if you abide by the rules guiding it. Even though there are guidelines on FAQ schema, the unknown rules are the deciding elements. Let’s look into 4 of these hidden rules;
1. Never Place FAQs on Your HomePage
Placing FAQ Schema on your homepage is nothing but overdoing it, and Google knows you are overdoing it. The fact that Google loves rich snippets does not mean it deserves a space on your homepage. Except you have a one-page website, FAQ Schema should never be on your homepage.
In the words of Google’s John Mueller, FAQs should be more information that is not present on your homepage due to lack of space. Rich snippets should be placed in pages where there is specific information.
2. Have a Dedicated FAQ Page
There’s no faster way to being featured as rich snippets on Google’s SERP than having a dedicated FAQ page. This way, Google’s crawler knows exactly what the page is about. Make it easy to find your FAQ page by ensuring it appears in your sitemap.
With the FAQ page, you can demonstrate your expertise and authority, another important Google ranking factor. There’s no better place to display your creativity in answering questions that matters most to your customers other than the FAQ page.
3. Do Not Use a Forum Page Format
You don’t stand the chance of being featured for rich snippets if what you have as your FAQ schema comes in a forum format. Forum pages do not support schema markups. This means that Google Crawler will be unable to identify your FAQ as rich snippets.
When it’s a forum page, multiple answers can be provided for a single question. That’s not what Google is looking for, but only a single valid answer to search queries. Anything outside of this will not be featured as a rich snippet.
4. Let The Page Has Both The Question and Answer
You’ll notice that both question and answer is not pluralized. Invariably, for a single question, there must be only one answer. A product page where an individual user asks questions and is answered by other users does not count as schema markup.
Using the FAQ page for advertising purposes is another mistake you can make with your FAQ schema. Google is not interested in pages that are advertorial; it’s interested in informational content.
Final Thoughts on FAQ Schema
In crafting the wordings of your FAQ Schema page, think of providing your visitors with the best experience just as Google would have wanted it.
It’s not too late to join the FAQ Schema game, that’s precisely what you need to up your SEO performance.